I was actively involved throughout all stages of the project. Across the three main user roles — Brand Manager, Brand Stylist, and Client — I designed key parts of the product experience, including the onboarding flow and the wardrobe upload journey. I also led the definition of the app’s visual direction and overall look and feel, ensuring the interface aligned with the brand’s values and resonated with the expectations of luxury market users. The goal was to create an experience where complex data systems operate seamlessly in the background while the client-facing experience remains elegant, intuitive, and effortless.